June 2010

Naming Your E-Business

June 30, 2010

Choosing a name for your e-business requires just as much time and effort as naming a brick-and-mortar store. Here’s how to get started.Q: I’m opening an online store and was wondering how important the name of an online business really is. Should the name reflect what the business sells, or is it better to come […]

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Choosing a Perfect Name for Your Startup

June 30, 2010

You have a great idea for a new business, you have a plan for how you’ll go about it, you may even have funding, customers and a web site design… Now you’re only stuck on one thing – choosing a name!We’ve spoken to entrepreneurs, marketers, strategists, branding experts and design gurus to get some structure […]

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8 Mistakes To Avoid When Naming Your New Business

June 30, 2010

When choosing a name for your new company, keep these tips in mind to help you find one that will work now and in the future.Naming a business is a lot like laying the cornerstone of a building. Once it’s in place, the entire foundation and structure is aligned to that original stone. If it’s […]

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Perfect Business Name in 6 Easy Steps

June 30, 2010

Naming your business is one of the hardest tasks when you are starting up – no matter how creative you are.  Carol O’Kelly, founder and CEO of Redstorm, a marketing company in Dublin, Ireland, that specialises in branding strategy, has been an expert in naming products and companies for over a decade.  Here are six […]

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5 Useful iPhone Apps for Business Networking

June 29, 2010

This article originally featured in the American Express OPEN Forum, where you’ll find great articles about leveraging social media and technology in small business. According to the U.S. Bureau of Labor Statistics, 70% of all jobs are found through networking. It’s no surprise, then, that so many businesspeople are on the lookout for tools to […]

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