Branding

A Five-Step Guide to Reinventing Your Business

November 11, 2011

To most business owners who have spent years and thousands of euros building their brand and developing a client base, chucking it all away to reinvent your business probably seems like the height of insanity. And if you do it on the fly or haphazardly, it probably is. But there are many reasons to tweak [...]

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Four Small Business Marketing Steps

October 25, 2011

Wonderful flashy graphics, bright colors and spinning messages, they may look great but do your potential customers actually know what you are trying to say? I think the biggest mistake we make in marketing is making everything so difficult for consumers to understand that they just  don’t get what it is we do.  And if they don’t understand it, [...]

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How to Drive More Traffic to Your Blog

May 24, 2011

Create great content. Everything starts with content. Give a reason why visitors will frequent your site. Why will they want to read your blog? Why will they want to spend time in your blog? Provide value, useful information and other benefits to readers. As those of you who already have blogs will have found, creating [...]

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Resources for Marketing Your Blogs and RSS Feeds

May 24, 2011

Here is a comprehensive list of places where you can list your blog and syndicate its content.  It’s certainly not an exclusive listing but will give you some good pointers of where to begin… Blog Readers Google Reader http://www.google.com/reader Yahoo - Submit Your Feed http://publisher.yahoo.com/rss_guide/submit.php Bloglines http://www.bloglines.com/register/  = requires registration (free) Ping Services Google Blog Search [...]

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Top Five Improvements to Your Website Homepage

April 13, 2011

When starting a new business or revamping an existing one, often the first signs we see of change are in the website. As a business owner you probably hand that work over to an external designer who is an “Expert”. Be sure that you know what will work yourself and don’t leave it all up [...]

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Naming Your E-Business

June 30, 2010

Choosing a name for your e-business requires just as much time and effort as naming a brick-and-mortar store. Here’s how to get started.Q: I’m opening an online store and was wondering how important the name of an online business really is. Should the name reflect what the business sells, or is it better to come [...]

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Choosing a Perfect Name for Your Startup

June 30, 2010

You have a great idea for a new business, you have a plan for how you’ll go about it, you may even have funding, customers and a web site design… Now you’re only stuck on one thing – choosing a name!We’ve spoken to entrepreneurs, marketers, strategists, branding experts and design gurus to get some structure [...]

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8 Mistakes To Avoid When Naming Your New Business

June 30, 2010

When choosing a name for your new company, keep these tips in mind to help you find one that will work now and in the future.Naming a business is a lot like laying the cornerstone of a building. Once it’s in place, the entire foundation and structure is aligned to that original stone. If it’s [...]

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Perfect Business Name in 6 Easy Steps

June 30, 2010

Naming your business is one of the hardest tasks when you are starting up – no matter how creative you are.  Carol O’Kelly, founder and CEO of Redstorm, a marketing company in Dublin, Ireland, that specialises in branding strategy, has been an expert in naming products and companies for over a decade.  Here are six [...]

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5 Sure Fire Tactics to Promote a Business Blog

March 29, 2010

Start promoting your business blog today with these five effective tips from TopRank: 1.   Involve influential industry bloggersBy linking to popular blogs, you can gain the attention of both the influential blogger and his or her readers.  But your blog won’t be the only one to benefit. You’ll be giving the other blog a little link [...]

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