Social Media

9 Simple Tactics to Increase Your Social Media Shares

March 15, 2017

We all know the effort that goes into creating content right? Wouldn’t it be great to create that piece of content and KNOW that you’re going to get LOADS of social media shares on the SAME piece of content? Here are some easy tips to ensure you increase the amount people share, comment and use […]

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5 LinkedIn Company Page Tips to Enhance Your Marketing

May 20, 2014

Do you use LinkedIn for business? Do you have a LinkedIn company page? In this article, I’ll show you how to get the most from your LinkedIn company page, in five easy steps. Why a LinkedIn Company Page? The benefits of a well-oiled LinkedIn company page include engaging followers with company news, updates, events and relevant content. […]

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Key Steps to Ensure Engagement with a New Blog Post

February 13, 2014

  I was speaking at a conference last week on “Building a Successful Social Media Strategy for 2016” and asked if many people wrote blogs. Almost everyone did – no surprise there. However when I asked what steps these business owners took once they had finished writing the blog posts they seemed stumped. One answer […]

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Building a Dynamic Social Media Strategy for 2014

February 10, 2014

Written as a invitational feature article for Women Mean Business Magazine March 2014   SMEs no longer have a choice on whether we DO Social Media, the real question now is how WELL we do it. Most businesses are dabbling in Social Media strategy but there are so many choices out there; LinkedIn, Facebook, Twitter, […]

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Best Practices for a Solid Social Media Strategy

November 25, 2013

Social media has grown from a curiosity to an integral piece of corporate strategy in the space of only a few years. Nearly overnight, business owners have brought on whole teams of specialists to craft effective social media strategies and manage multiplying numbers of social media accounts. The truth is that you can build an efficient and […]

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Why LinkedIn Should Be Your First Port of Call For B2B Marketing

September 12, 2013

LinkedIn is often overlooked in B2B marketing campaigns – but that may be a missed opportunity Photograph: Bloomberg Samsung’s launch of the Galaxy Note 2 “phablet” (a mobile phone of near-tablet size) at the beginning of this year made great use of LinkedIn, the professional networking site which is often overlooked in consumer marketing campaigns. […]

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The State of B2B Social Media

April 17, 2013

Where does your social media fit in? From B2B Marketing’s 2013 Social Media Benchmarking Report If you find this helpful… please share it!

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Start Conversations with LinkedIn Mentions

April 8, 2013

We are quite excited about a new feature that LinkedIn is launching today. You can now start conversations through “LinkedIn Mentions”. What this means is that you can “mention” companies and connections in your status updates and comments on the network. If you’re familiar with Twitter mentions, you can expect LinkedIn mentions to work basically […]

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How to Maximize the Reach of Your Social Media Posts

February 21, 2013

One of the most pressing questions whether you’re a social media newbie or a social media maven is: What’s the best way to post information or share content to optimize your reach? A study was recently conducted with more than 200 companies to determine how social media professionals may optimise their engagement with both business-to-business […]

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20 Tips to a Successful LinkedIn Profile

January 29, 2013

You’ve probably heard how important LinkedIn is becoming in business, such an integral part of your personal executive branding. You have a profile but you’re not getting much traction in terms of real results or a visible revenue stream.  It all takes time and time is probably one of the commodities that you just don’t have… Right?  Having a successful […]

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A 10 Step Social Media Marketing Guide for B2B

December 6, 2012

Here are 10 very simple steps to make sure that your social media marketing programme starts smart, has a strong launch and allows you to get the most from your new B2B communications. 1. Determine Social Media Marketing Programme Goals Though it’s a brand new era, the place to begin is with the age-old exercise of […]

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Top 8 Ways to Get the Most Out of a Conference

October 15, 2012

Attending a conference with other participants from around the country such as the upcoming National Women’s Day conference or this week’s International Web Summit in Dublin opens up a world of opportunities for growth, learning, and fellowship. Why not take a little time to plan ahead so that you can maximize your results from attending. […]

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5 Ways to Monitor Your Brand’s Effectiveness

July 6, 2012

Building a brand isn’t solely about numbers and figures. It’s about attracting an audience that will be an asset throughout your brand’s lifetime. Unfortunately, for a brand to be successful today, it has to distinguish itself amid the noise of thousands of others vying for attention on the same platforms. With venues like Twitter and Facebook already flooded with […]

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3 Simple Ways to Expand Your Blog Through Social Media

June 22, 2012

How are you sharing your blog? How are you making sure your content is found and then shared? Is your social media strategy working? Are you promoting yourself via social networks, or are you leaving that to your readers? Do you make sure potential clients know about your blog, if you’re using it as a […]

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How to Drive More Traffic to Your Blog

May 24, 2011

Create great content. Everything starts with content. Give a reason why visitors will frequent your site. Why will they want to read your blog? Why will they want to spend time in your blog? Provide value, useful information and other benefits to readers. As those of you who already have blogs will have found, creating […]

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Free Article Submission Sites

May 24, 2011

Here’s a directory listing of some of the sites that accept article submissions.  Many are very specific about the type of article they will accept and publish, so our advice is to select a few that match your target audience closest and stick to those: http://www.eBusiness-articles.com/defaul… http://www.onlineinternetcoach.com/newsl… http://www.reprintedarticles.com/modules… http://www.submit-your-articles.com/subm… http://sbinformation.about.com/library/b… http://www.scriptmenu.com/browse-magazin… http://www.goarticles.com/ulogin.html http://www.ryze.com/postadd.php http://www.articlecity.com/article_submi… http://www.webpronews.com/submit.html […]

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Resources for Marketing Your Blogs and RSS Feeds

May 24, 2011

Here is a comprehensive list of places where you can list your blog and syndicate its content.  It’s certainly not an exclusive listing but will give you some good pointers of where to begin… Blog Readers Google Reader http://www.google.com/reader Yahoo – Submit Your Feed http://publisher.yahoo.com/rss_guide/submit.php Bloglines http://www.bloglines.com/register/  = requires registration (free) Ping Services Google Blog Search […]

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Top Five Improvements to Your Website Homepage

April 13, 2011

When starting a new business or revamping an existing one, often the first signs we see of change are in the website. As a business owner you probably hand that work over to an external designer who is an “Expert”. Be sure that you know what will work yourself and don’t leave it all up […]

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5 Useful iPhone Apps for Business Networking

June 29, 2010

This article originally featured in the American Express OPEN Forum, where you’ll find great articles about leveraging social media and technology in small business. According to the U.S. Bureau of Labor Statistics, 70% of all jobs are found through networking. It’s no surprise, then, that so many businesspeople are on the lookout for tools to […]

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Starting a Social Media Strategy

March 31, 2010

Remember social media networking takes time, the more involved in it you and your organisation become, the more time it will take. The more successful you become within the social media world, the more interactivity you encourage, the more successful you will become but it will take still more time.  So, the key success factors […]

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5 Sure Fire Tactics to Promote a Business Blog

March 29, 2010

Start promoting your business blog today with these five effective tips from TopRank: 1.   Involve influential industry bloggersBy linking to popular blogs, you can gain the attention of both the influential blogger and his or her readers.  But your blog won’t be the only one to benefit. You’ll be giving the other blog a little link […]

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5 Tips to Look Like a Multimillion Euro Brand

March 29, 2010

In today’s cluttered, hypercompetitive marketplace your business can’t afford to make a poor first impression. Every touch point that leads to your company needs to impress, motivate and inspire a prospective customer. You may have a great product or service, but to be taken seriously, clients need to believe that you’re on the same playing […]

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Stay Sane with Social Media

March 29, 2010

Here are a few steps for how to maintain your sanity while using social media tools effectively: 1.   Learn the differences, know what each tool is good for Each social media tool has its own personality, its own community of enthusiasts, its own speed and frequency.  Take the time to learn them.  Log on, create […]

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