Strategy & Planning

Social Selling: LinkedIn for Sales Prospecting – Part One

September 20, 2017

    Yesterday I was giving a full day Advanced Workshop/Presentation to the Sales Institute of Ireland on Social Selling Through LinkedIn.  It was being run in the absolutely gorgeous newly renovated rooms in the National Concert Hall in Dublin.  Lots of light, huge airy room, massive screen, great coffee and pastries and then I […]

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Design Your Own Personal Branding Strategy:

October 7, 2016

Everything’s so loud now and so instantaneous that it’s getting harder and harder to stand out. The level of competition is fierce, it’s global and it’s To be seen, to be heard and to be valued amongst your competitors in the eye of a small number of potential clients. Branding on a business-level is common, […]

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5 LinkedIn Company Page Tips to Enhance Your Marketing

May 20, 2014

Do you use LinkedIn for business? Do you have a LinkedIn company page? In this article, I’ll show you how to get the most from your LinkedIn company page, in five easy steps. Why a LinkedIn Company Page? The benefits of a well-oiled LinkedIn company page include engaging followers with company news, updates, events and relevant content. […]

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Building a Dynamic Social Media Strategy for 2014

February 10, 2014

Written as a invitational feature article for Women Mean Business Magazine March 2014   SMEs no longer have a choice on whether we DO Social Media, the real question now is how WELL we do it. Most businesses are dabbling in Social Media strategy but there are so many choices out there; LinkedIn, Facebook, Twitter, […]

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How to Maximize the Reach of Your Social Media Posts

February 21, 2013

One of the most pressing questions whether you’re a social media newbie or a social media maven is: What’s the best way to post information or share content to optimize your reach? A study was recently conducted with more than 200 companies to determine how social media professionals may optimise their engagement with both business-to-business […]

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A 10 Step Social Media Marketing Guide for B2B

December 6, 2012

Here are 10 very simple steps to make sure that your social media marketing programme starts smart, has a strong launch and allows you to get the most from your new B2B communications. 1. Determine Social Media Marketing Programme Goals Though it’s a brand new era, the place to begin is with the age-old exercise of […]

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