Strategy & Planning

A Five-Step Guide to Reinventing Your Business

November 11, 2011

To most business owners who have spent years and thousands of euros building their brand and developing a client base, chucking it all away to reinvent your business probably seems like the height of insanity. And if you do it on the fly or haphazardly, it probably is. But there are many reasons to tweak [...]

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Top 10 Reasons to “Start Up” in a Recession

October 29, 2011

More publicity… Less competition… Talent waiting to be scooped up… Here’s why starting up in a recessed economy may give your business a better shot. Do you have one good reason to start your business right now?Regardless of what people around you (including the media) may say, right now is the best time to get [...]

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Four Small Business Marketing Steps

October 25, 2011

Wonderful flashy graphics, bright colors and spinning messages, they may look great but do your potential customers actually know what you are trying to say? I think the biggest mistake we make in marketing is making everything so difficult for consumers to understand that they just don’t get what it is we do. And if they don’t understand it, [...]

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Naming Your E-Business

June 30, 2010

Choosing a name for your e-business requires just as much time and effort as naming a brick-and-mortar store. Here’s how to get started.Q: I’m opening an online store and was wondering how important the name of an online business really is. Should the name reflect what the business sells, or is it better to come [...]

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Choosing a Perfect Name for Your Startup

June 30, 2010

You have a great idea for a new business, you have a plan for how you’ll go about it, you may even have funding, customers and a web site design… Now you’re only stuck on one thing – choosing a name!We’ve spoken to entrepreneurs, marketers, strategists, branding experts and design gurus to get some structure [...]

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8 Mistakes To Avoid When Naming Your New Business

June 30, 2010

When choosing a name for your new company, keep these tips in mind to help you find one that will work now and in the future.Naming a business is a lot like laying the cornerstone of a building. Once it’s in place, the entire foundation and structure is aligned to that original stone. If it’s [...]

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Perfect Business Name in 6 Easy Steps

June 30, 2010

Naming your business is one of the hardest tasks when you are starting up – no matter how creative you are. Carol O’Kelly, founder and CEO of Redstorm, a marketing company in Dublin, Ireland, that specialises in branding strategy, has been an expert in naming products and companies for over a decade. Here are six [...]

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Starting a Social Media Strategy

March 31, 2010

Remember social media networking takes time, the more involved in it you and your organisation become, the more time it will take. The more successful you become within the social media world, the more interactivity you encourage, the more successful you will become but it will take still more time. So, the key success factors [...]

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Choosing a Business Mentor (and Getting Them to Choose You)

March 25, 2010

Once you’ve decided you want a business mentor and understand the value of having one, how do you go about finding the right one? It all depends on how selective you want to be. A number of Web sites and organizations offer free mentoring. Some will offer a great deal of information about your potential [...]

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Working with a Business Mentor – How to create a mutually rewarding relationship

March 25, 2010

A mentor will become not only your advisor, but your friend and confidante. That doesn’t happen instantly—building trust and personal interest takes time. You set the tone at the outset of the relationship by demonstrating your commitment to the process.How can you best establish the base on which to build a solid mentoring relationship?Carol O’Kelly [...]

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Strategy & Planning

A Five-Step Guide to Reinventing Your Business

Top 10 Reasons to “Start Up” in a Recession

Four Small Business Marketing Steps

Naming Your E-Business

Choosing a Perfect Name for Your Startup

Perfect Business Name in 6 Easy Steps

Choosing a Business Mentor (and Getting Them to Choose You)

Working with a Business Mentor – How to create a mutually rewarding relationship

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