Naming your business is one of the hardest tasks when you are starting up – no matter how creative you are. Carol O’Kelly, founder and CEO of Redstorm, a marketing company in Dublin, Ireland, that specialises in branding strategy, has been an expert in naming products and companies for over a decade. Here are six [...]
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Marketing & Communications
This article originally featured in the American Express OPEN Forum, where you’ll find great articles about leveraging social media and technology in small business. According to the U.S. Bureau of Labor Statistics, 70% of all jobs are found through networking. It’s no surprise, then, that so many businesspeople are on the lookout for tools to [...]
Remember social media networking takes time, the more involved in it you and your organisation become, the more time it will take. The more successful you become within the social media world, the more interactivity you encourage, the more successful you will become but it will take still more time. So, the key success factors [...]
Start promoting your business blog today with these five effective tips from TopRank: 1. Involve influential industry bloggers By linking to popular blogs, you can gain the attention of both the influential blogger and his or her readers. But your blog won’t be the only one to benefit. You’ll be giving the other blog a [...]
In today’s cluttered, hypercompetitive marketplace your business can’t afford to make a poor first impression. Every touch point that leads to your company needs to impress, motivate and inspire a prospective customer. You may have a great product or service, but to be taken seriously, clients need to believe that you’re on the same playing [...]
More publicity… Less competition… Talent waiting to be scooped up… Here’s why starting up in a recessed economy may give your business a better shot. Do you have one good reason to start your business right now?Regardless of what people around you (including the media) may say, right now is the best time to get [...]
Learning to communicate is one of life’s most basic lessons… but how many of us do it effectively? One of the earliest lessons to learn in business is “Stick to your knitting” – Do what you are really good at and you will do well. But that’s only the start. You may know what you [...]
Here are a few steps for how to maintain your sanity while using social media tools effectively: 1. Learn the differences, know what each tool is good for Each social media tool has its own personality, its own community of enthusiasts, its own speed and frequency. Take the time to learn them. Log on, create [...]
Small businesses always benefit from some strategic media coverage. Often though they don’t have funds for PR professionals. Here are the Top 10 Tips for small businesses to generate their own successful PR. You just need to be proactive. Most of the news and information you see on the TV news or in the daily [...]
