Choosing a name for your e-business requires just as much time and effort as naming a brick-and-mortar store. Here’s how to get started. Q: I’m opening an online store and was wondering how important the name of an online business really is. Should the name reflect what the business sells, or is it better to [...]
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Marketing
You have a great idea for a new business, you have a plan for how you’ll go about it, you may even have funding, customers and a web site design… Now you’re only stuck on one thing – choosing a name! We’ve spoken to entrepreneurs, marketers, strategists, branding experts and design gurus to get some [...]
When choosing a name for your new company, keep these tips in mind to help you find one that will work now and in the future. Naming a business is a lot like laying the cornerstone of a building. Once it’s in place, the entire foundation and structure is aligned to that original stone. If [...]
Remember social media networking takes time, the more involved in it you and your organisation become, the more time it will take. The more successful you become within the social media world, the more interactivity you encourage, the more successful you will become but it will take still more time. So, the key success factors [...]
Learning to communicate is one of life’s most basic lessons… but how many of us do it effectively? One of the earliest lessons to learn in business is “Stick to your knitting” – Do what you are really good at and you will do well. But that’s only the start. You may know what you [...]
