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	<title>DevelopmentLoft &#187; Strategy &amp; Planning</title>
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	<description>How to successfully build your business</description>
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		<title>Naming Your E-Business</title>
		<link>http://redstorm.ie/developmentloft/2010/06/naming-your-e-business/</link>
		<comments>http://redstorm.ie/developmentloft/2010/06/naming-your-e-business/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 17:57:41 +0000</pubDate>
		<dc:creator>Redstorm</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business Naming]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy & Planning]]></category>
		<category><![CDATA[business naming]]></category>
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		<category><![CDATA[new business]]></category>
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		<guid isPermaLink="false">http://redstorm.ie/developmentloft/?p=149</guid>
		<description><![CDATA[Choosing a name for your e-business requires just as much time and effort as naming a brick-and-mortar store. Here&#8217;s how to get started. Q: I&#8217;m opening an online store and was wondering how important the name of an online business really is. Should the name reflect what the business sells, or is it better to [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Choosing a Perfect Name for Your Startup</title>
		<link>http://redstorm.ie/developmentloft/2010/06/choosing-a-perfect-name-for-your-startup/</link>
		<comments>http://redstorm.ie/developmentloft/2010/06/choosing-a-perfect-name-for-your-startup/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 17:47:37 +0000</pubDate>
		<dc:creator>Redstorm</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business Naming]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy & Planning]]></category>
		<category><![CDATA[business naming]]></category>
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		<guid isPermaLink="false">http://redstorm.ie/developmentloft/?p=147</guid>
		<description><![CDATA[You have a great idea for a new business, you have a plan for how you’ll go about it, you may even have funding, customers and a web site design… Now you’re only stuck on one thing – choosing a name! We’ve spoken to entrepreneurs, marketers, strategists, branding experts and design gurus to get some [...]]]></description>
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		<title>8 Mistakes To Avoid When Naming Your New Business</title>
		<link>http://redstorm.ie/developmentloft/2010/06/8-mistakes-to-avoid-when-naming-your-new-business/</link>
		<comments>http://redstorm.ie/developmentloft/2010/06/8-mistakes-to-avoid-when-naming-your-new-business/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 17:30:37 +0000</pubDate>
		<dc:creator>Redstorm</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Business Naming]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy & Planning]]></category>
		<category><![CDATA[business naming]]></category>
		<category><![CDATA[start up]]></category>

		<guid isPermaLink="false">http://redstorm.ie/developmentloft/?p=144</guid>
		<description><![CDATA[When choosing a name for your new company, keep these tips in mind to help you find one that will work now and in the future. Naming a business is a lot like laying the cornerstone of a building. Once it&#8217;s in place, the entire foundation and structure is aligned to that original stone. If [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Perfect Business Name in 6 Easy Steps</title>
		<link>http://redstorm.ie/developmentloft/2010/06/perfect-business-name-in-6-easy-steps/</link>
		<comments>http://redstorm.ie/developmentloft/2010/06/perfect-business-name-in-6-easy-steps/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 17:18:11 +0000</pubDate>
		<dc:creator>Redstorm</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Marketing & Communications]]></category>
		<category><![CDATA[Strategy & Planning]]></category>
		<category><![CDATA[business naming]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[start ups]]></category>
		<category><![CDATA[starting a business]]></category>

		<guid isPermaLink="false">http://redstorm.ie/developmentloft/?p=140</guid>
		<description><![CDATA[Naming your business is one of the hardest tasks when you are starting up &#8211; no matter how creative you are.  Carol O’Kelly, founder and CEO of Redstorm, a marketing company in Dublin, Ireland, that specialises in branding strategy, has been an expert in naming products and companies for over a decade.  Here are six [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Starting a Social Media Strategy</title>
		<link>http://redstorm.ie/developmentloft/2010/03/starting-a-n/</link>
		<comments>http://redstorm.ie/developmentloft/2010/03/starting-a-n/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 17:11:55 +0000</pubDate>
		<dc:creator>Redstorm</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing & Communications]]></category>
		<category><![CDATA[PR & Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy & Planning]]></category>
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		<category><![CDATA[business planning]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[marketing strategy]]></category>
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		<category><![CDATA[social media strategy]]></category>
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		<guid isPermaLink="false">http://redstorm.ie/developmentloft/?p=93</guid>
		<description><![CDATA[Remember social media networking takes time, the more involved in it you and your organisation become, the more time it will take. The more successful you become within the social media world, the more interactivity you encourage, the more successful you will become but it will take still more time.  So, the key success factors [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Top 10 Reasons to &#8220;Start up&#8221; in a Recession</title>
		<link>http://redstorm.ie/developmentloft/2010/03/top-10-reasons-to-start-up-in-a-recession/</link>
		<comments>http://redstorm.ie/developmentloft/2010/03/top-10-reasons-to-start-up-in-a-recession/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 14:12:18 +0000</pubDate>
		<dc:creator>Redstorm</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Marketing & Communications]]></category>
		<category><![CDATA[Strategy & Planning]]></category>
		<category><![CDATA[new business]]></category>
		<category><![CDATA[own a business]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[sole trader]]></category>
		<category><![CDATA[start up]]></category>

		<guid isPermaLink="false">http://redstorm.ie/developmentloft/?p=74</guid>
		<description><![CDATA[More publicity&#8230; Less competition&#8230; Talent waiting to be scooped up&#8230; Here&#8217;s why starting up in a recessed economy may give your business a better shot.  Do you have one good reason to start your business right now?Regardless of what people around you (including the media) may say, right now is the best time to get [...]]]></description>
		<wfw:commentRss>http://redstorm.ie/developmentloft/2010/03/top-10-reasons-to-start-up-in-a-recession/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Choosing a Business Mentor (and Getting Them to Choose You)</title>
		<link>http://redstorm.ie/developmentloft/2010/03/choosing-a-business-mentor-and-getting-them-to-choose-you/</link>
		<comments>http://redstorm.ie/developmentloft/2010/03/choosing-a-business-mentor-and-getting-them-to-choose-you/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 18:27:15 +0000</pubDate>
		<dc:creator>Redstorm</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Mentoring]]></category>
		<category><![CDATA[Strategy & Planning]]></category>
		<category><![CDATA[business coaching]]></category>
		<category><![CDATA[business planning]]></category>
		<category><![CDATA[mentor]]></category>
		<category><![CDATA[planning]]></category>
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		<guid isPermaLink="false">http://redstorm.ie/developmentloft/?p=55</guid>
		<description><![CDATA[Once you&#8217;ve decided you want a business mentor and understand the value of having one, how do you go about finding the right one? It all depends on how selective you want to be.  A number of Web sites and organizations offer free mentoring.  Some will offer a great deal of information about your potential [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Working with a Business Mentor  &#8211; How to create a mutually rewarding relationship</title>
		<link>http://redstorm.ie/developmentloft/2010/03/working-with-a-business-mentor-how-to-create-a-mutually-rewarding-relationship/</link>
		<comments>http://redstorm.ie/developmentloft/2010/03/working-with-a-business-mentor-how-to-create-a-mutually-rewarding-relationship/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 18:19:08 +0000</pubDate>
		<dc:creator>Redstorm</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Mentoring]]></category>
		<category><![CDATA[Strategy & Planning]]></category>
		<category><![CDATA[business coaching]]></category>
		<category><![CDATA[mentor]]></category>
		<category><![CDATA[planning]]></category>
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		<guid isPermaLink="false">http://redstorm.ie/developmentloft/?p=47</guid>
		<description><![CDATA[A mentor will become not only your advisor, but your friend and confidante. That doesn&#8217;t happen instantly—building trust and personal interest takes time. You set the tone at the outset of the relationship by demonstrating your commitment to the process. How can you best establish the base on which to build a solid mentoring relationship? [...]]]></description>
		<wfw:commentRss>http://redstorm.ie/developmentloft/2010/03/working-with-a-business-mentor-how-to-create-a-mutually-rewarding-relationship/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>The Value of a Mentor for Your Business</title>
		<link>http://redstorm.ie/developmentloft/2010/03/the-value-of-a-mentor-for-your-business/</link>
		<comments>http://redstorm.ie/developmentloft/2010/03/the-value-of-a-mentor-for-your-business/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 18:13:02 +0000</pubDate>
		<dc:creator>Redstorm</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Mentoring]]></category>
		<category><![CDATA[Strategy & Planning]]></category>
		<category><![CDATA[business coaching]]></category>
		<category><![CDATA[mentor]]></category>

		<guid isPermaLink="false">http://redstorm.ie/developmentloft/?p=44</guid>
		<description><![CDATA[Your friends and family, the Web, periodicals, and even casual acquaintances can provide you with a steady daily flow of information regarding news, industry developments, and opportunities. Industry analysts, consultants, employees, and good networking contacts can share their expert knowledge with you regarding particular situations and needs you may encounter. But only a mentor can [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Tough Love in Tough Times</title>
		<link>http://redstorm.ie/developmentloft/2010/03/tough-love-in-tough-times/</link>
		<comments>http://redstorm.ie/developmentloft/2010/03/tough-love-in-tough-times/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 18:10:13 +0000</pubDate>
		<dc:creator>Redstorm</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Strategy & Planning]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://redstorm.ie/developmentloft/?p=42</guid>
		<description><![CDATA[If your company is on life support, don’t expect sympathy or gentle encouragement from George Cloutier, the CEO of American Management Services and author of Profits Aren’t Everything, They’re the Only Thing. The no-nonsense consultant advocates a severe, business-first philosophy that might shock small-business owners—and, possibly, revive their fortunes. In an interview with Kermit Pattison [...]]]></description>
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