Choosing a name for your e-business requires just as much time and effort as naming a brick-and-mortar store. Here’s how to get started. Q: I’m opening an online store and was wondering how important the name of an online business really is. Should the name reflect what the business sells, or is it better to [...]
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communications
You have a great idea for a new business, you have a plan for how you’ll go about it, you may even have funding, customers and a web site design… Now you’re only stuck on one thing – choosing a name! We’ve spoken to entrepreneurs, marketers, strategists, branding experts and design gurus to get some [...]
In today’s cluttered, hypercompetitive marketplace your business can’t afford to make a poor first impression. Every touch point that leads to your company needs to impress, motivate and inspire a prospective customer. You may have a great product or service, but to be taken seriously, clients need to believe that you’re on the same playing [...]
Learning to communicate is one of life’s most basic lessons… but how many of us do it effectively? One of the earliest lessons to learn in business is “Stick to your knitting” – Do what you are really good at and you will do well. But that’s only the start. You may know what you [...]
Small businesses always benefit from some strategic media coverage. Often though they don’t have funds for PR professionals. Here are the Top 10 Tips for small businesses to generate their own successful PR. You just need to be proactive. Most of the news and information you see on the TV news or in the daily [...]
