B2B marketing

Why LinkedIn Should Be Your First Port of Call For B2B Marketing

September 12, 2013

LinkedIn is often overlooked in B2B marketing campaigns – but that may be a missed opportunity Photograph: Bloomberg Samsung’s launch of the Galaxy Note 2 “phablet” (a mobile phone of near-tablet size) at the beginning of this year made great use of LinkedIn, the professional networking site which is often overlooked in consumer marketing campaigns. […]

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The State of B2B Social Media

April 17, 2013

Where does your social media fit in? From B2B Marketing’s 2013 Social Media Benchmarking Report

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A 10 Step Social Media Marketing Guide for B2B

December 6, 2012

Here are 10 very simple steps to make sure that your social media marketing programme starts smart, has a strong launch and allows you to get the most from your new B2B communications. 1. Determine Social Media Marketing Programme Goals Though it’s a brand new era, the place to begin is with the age-old exercise of […]

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