Business Development

Why LinkedIn Should Be Your First Port of Call For B2B Marketing

September 12, 2013

LinkedIn is often overlooked in B2B marketing campaigns – but that may be a missed opportunity Photograph: Bloomberg Samsung’s launch of the Galaxy Note 2 “phablet” (a mobile phone of near-tablet size) at the beginning of this year made great use of LinkedIn, the professional networking site which is often overlooked in consumer marketing campaigns. […]

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How to Maximize the Reach of Your Social Media Posts

February 21, 2013

One of the most pressing questions whether you’re a social media newbie or a social media maven is: What’s the best way to post information or share content to optimize your reach? A study was recently conducted with more than 200 companies to determine how social media professionals may optimise their engagement with both business-to-business […]

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20 Tips to a Successful LinkedIn Profile

January 29, 2013

You’ve probably heard how important LinkedIn is becoming in business, such an integral part of your personal executive branding. You have a profile but you’re not getting much traction in terms of real results or a visible revenue stream.  It all takes time and time is probably one of the commodities that you just don’t have… Right?  Having a successful […]

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3 Simple Ways to Expand Your Blog Through Social Media

June 22, 2012

How are you sharing your blog? How are you making sure your content is found and then shared? Is your social media strategy working? Are you promoting yourself via social networks, or are you leaving that to your readers? Do you make sure potential clients know about your blog, if you’re using it as a […]

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Top 10 Reasons to “Start Up” in a Recession

October 29, 2011

More publicity… Less competition… Talent waiting to be scooped up… Here’s why starting up in a recessed economy may give your business a better shot.  Do you have one good reason to start your business right now?Regardless of what people around you (including the media) may say, right now is the best time to get […]

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Four Small Business Marketing Steps

October 25, 2011

Wonderful flashy graphics, bright colors and spinning messages, they may look great but do your potential customers actually know what you are trying to say? I think the biggest mistake we make in marketing is making everything so difficult for consumers to understand that they just  don’t get what it is we do.  And if they don’t understand it, […]

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How to Drive More Traffic to Your Blog

May 24, 2011

Create great content. Everything starts with content. Give a reason why visitors will frequent your site. Why will they want to read your blog? Why will they want to spend time in your blog? Provide value, useful information and other benefits to readers. As those of you who already have blogs will have found, creating […]

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Free Article Submission Sites

May 24, 2011

Here’s a directory listing of some of the sites that accept article submissions.  Many are very specific about the type of article they will accept and publish, so our advice is to select a few that match your target audience closest and stick to those: http://www.eBusiness-articles.com/defaul… http://www.onlineinternetcoach.com/newsl… http://www.reprintedarticles.com/modules… http://www.submit-your-articles.com/subm… http://sbinformation.about.com/library/b… http://www.scriptmenu.com/browse-magazin… http://www.goarticles.com/ulogin.html http://www.ryze.com/postadd.php http://www.articlecity.com/article_submi… http://www.webpronews.com/submit.html […]

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Resources for Marketing Your Blogs and RSS Feeds

May 24, 2011

Here is a comprehensive list of places where you can list your blog and syndicate its content.  It’s certainly not an exclusive listing but will give you some good pointers of where to begin… Blog Readers Google Reader http://www.google.com/reader Yahoo – Submit Your Feed http://publisher.yahoo.com/rss_guide/submit.php Bloglines http://www.bloglines.com/register/  = requires registration (free) Ping Services Google Blog Search […]

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Top Five Improvements to Your Website Homepage

April 13, 2011

When starting a new business or revamping an existing one, often the first signs we see of change are in the website. As a business owner you probably hand that work over to an external designer who is an “Expert”. Be sure that you know what will work yourself and don’t leave it all up […]

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Naming Your E-Business

June 30, 2010

Choosing a name for your e-business requires just as much time and effort as naming a brick-and-mortar store. Here’s how to get started.Q: I’m opening an online store and was wondering how important the name of an online business really is. Should the name reflect what the business sells, or is it better to come […]

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Choosing a Perfect Name for Your Startup

June 30, 2010

You have a great idea for a new business, you have a plan for how you’ll go about it, you may even have funding, customers and a web site design… Now you’re only stuck on one thing – choosing a name!We’ve spoken to entrepreneurs, marketers, strategists, branding experts and design gurus to get some structure […]

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8 Mistakes To Avoid When Naming Your New Business

June 30, 2010

When choosing a name for your new company, keep these tips in mind to help you find one that will work now and in the future.Naming a business is a lot like laying the cornerstone of a building. Once it’s in place, the entire foundation and structure is aligned to that original stone. If it’s […]

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Perfect Business Name in 6 Easy Steps

June 30, 2010

Naming your business is one of the hardest tasks when you are starting up – no matter how creative you are.  Carol O’Kelly, founder and CEO of Redstorm, a marketing company in Dublin, Ireland, that specialises in branding strategy, has been an expert in naming products and companies for over a decade.  Here are six […]

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5 Useful iPhone Apps for Business Networking

June 29, 2010

This article originally featured in the American Express OPEN Forum, where you’ll find great articles about leveraging social media and technology in small business. According to the U.S. Bureau of Labor Statistics, 70% of all jobs are found through networking. It’s no surprise, then, that so many businesspeople are on the lookout for tools to […]

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5 Tips to Look Like a Multimillion Euro Brand

March 29, 2010

In today’s cluttered, hypercompetitive marketplace your business can’t afford to make a poor first impression. Every touch point that leads to your company needs to impress, motivate and inspire a prospective customer. You may have a great product or service, but to be taken seriously, clients need to believe that you’re on the same playing […]

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Choosing a Business Mentor (and Getting Them to Choose You)

March 25, 2010

Once you’ve decided you want a business mentor and understand the value of having one, how do you go about finding the right one? It all depends on how selective you want to be.  A number of Web sites and organizations offer free mentoring.  Some will offer a great deal of information about your potential […]

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Working with a Business Mentor – How to create a mutually rewarding relationship

March 25, 2010

A mentor will become not only your advisor, but your friend and confidante. That doesn’t happen instantly—building trust and personal interest takes time. You set the tone at the outset of the relationship by demonstrating your commitment to the process. How can you best establish the base on which to build a solid mentoring relationship? […]

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The Value of a Mentor for Your Business

March 25, 2010

Your friends and family, the Web, periodicals, and even casual acquaintances can provide you with a steady daily flow of information regarding news, industry developments, and opportunities. Industry analysts, consultants, employees, and good networking contacts can share their expert knowledge with you regarding particular situations and needs you may encounter. But only a mentor can […]

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Tough Love in Tough Times

March 25, 2010

If your company is on life support, don’t expect sympathy or gentle encouragement from George Cloutier, the CEO of American Management Services and author of Profits Aren’t Everything, They’re the Only Thing. The no-nonsense consultant advocates a severe, business-first philosophy that might shock small-business owners—and, possibly, revive their fortunes. In an interview with Kermit Pattison […]

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