digital marketing

How to Maximize the Reach of Your Social Media Posts

February 21, 2013

One of the most pressing questions whether you’re a social media newbie or a social media maven is: What’s the best way to post information or share content to optimize your reach? A study was recently conducted with more than 200 companies to determine how social media professionals may optimise their engagement with both business-to-business […]

Read the full article →

A 10 Step Social Media Marketing Guide for B2B

December 6, 2012

Here are 10 very simple steps to make sure that your social media marketing programme starts smart, has a strong launch and allows you to get the most from your new B2B communications. 1. Determine Social Media Marketing Programme Goals Though it’s a brand new era, the place to begin is with the age-old exercise of […]

Read the full article →

A Five-Step Guide to Reinventing Your Business

November 11, 2011

To most business owners who have spent years and thousands of euros building their brand and developing a client base, chucking it all away to reinvent your business probably seems like the height of insanity. And if you do it on the fly or haphazardly, it probably is. But there are many reasons to tweak […]

Read the full article →

Top 10 Reasons to “Start Up” in a Recession

October 29, 2011

More publicity… Less competition… Talent waiting to be scooped up… Here’s why starting up in a recessed economy may give your business a better shot.  Do you have one good reason to start your business right now?Regardless of what people around you (including the media) may say, right now is the best time to get […]

Read the full article →

Four Cs of Effective Communications

March 29, 2010

Learning to communicate is one of life’s most basic lessons… but how many of us do it effectively?One of the earliest lessons to learn in business is “Stick to your knitting” – Do what you are really good at and you will do well.  But that’s only the start. You may know what you do […]

Read the full article →

Stay Sane with Social Media

March 29, 2010

Here are a few steps for how to maintain your sanity while using social media tools effectively: 1.   Learn the differences, know what each tool is good for Each social media tool has its own personality, its own community of enthusiasts, its own speed and frequency.  Take the time to learn them.  Log on, create […]

Read the full article →