linkedin

Social Selling: LinkedIn for Sales Prospecting – Part One

September 20, 2017

    Yesterday I was giving a full day Advanced Workshop/Presentation to the Sales Institute of Ireland on Social Selling Through LinkedIn.  It was being run in the absolutely gorgeous newly renovated rooms in the National Concert Hall in Dublin.  Lots of light, huge airy room, massive screen, great coffee and pastries and then I […]

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Why LinkedIn Should Be Your First Port of Call For B2B Marketing

September 12, 2013

LinkedIn is often overlooked in B2B marketing campaigns – but that may be a missed opportunity Photograph: Bloomberg Samsung’s launch of the Galaxy Note 2 “phablet” (a mobile phone of near-tablet size) at the beginning of this year made great use of LinkedIn, the professional networking site which is often overlooked in consumer marketing campaigns. […]

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Start Conversations with LinkedIn Mentions

April 8, 2013

We are quite excited about a new feature that LinkedIn is launching today. You can now start conversations through “LinkedIn Mentions”. What this means is that you can “mention” companies and connections in your status updates and comments on the network. If you’re familiar with Twitter mentions, you can expect LinkedIn mentions to work basically […]

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How to Maximize the Reach of Your Social Media Posts

February 21, 2013

One of the most pressing questions whether you’re a social media newbie or a social media maven is: What’s the best way to post information or share content to optimize your reach? A study was recently conducted with more than 200 companies to determine how social media professionals may optimise their engagement with both business-to-business […]

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20 Tips to a Successful LinkedIn Profile

January 29, 2013

You’ve probably heard how important LinkedIn is becoming in business, such an integral part of your personal executive branding. You have a profile but you’re not getting much traction in terms of real results or a visible revenue stream.  It all takes time and time is probably one of the commodities that you just don’t have… Right?  Having a successful […]

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3 Simple Ways to Expand Your Blog Through Social Media

June 22, 2012

How are you sharing your blog? How are you making sure your content is found and then shared? Is your social media strategy working? Are you promoting yourself via social networks, or are you leaving that to your readers? Do you make sure potential clients know about your blog, if you’re using it as a […]

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