Marketing

Best Practices for a Solid Social Media Strategy

November 25, 2013

Social media has grown from a curiosity to an integral piece of corporate strategy in the space of only a few years. Nearly overnight, business owners have brought on whole teams of specialists to craft effective social media strategies and manage multiplying numbers of social media accounts. The truth is that you can build an efficient and […]

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Why LinkedIn Should Be Your First Port of Call For B2B Marketing

September 12, 2013

LinkedIn is often overlooked in B2B marketing campaigns – but that may be a missed opportunity Photograph: Bloomberg Samsung’s launch of the Galaxy Note 2 “phablet” (a mobile phone of near-tablet size) at the beginning of this year made great use of LinkedIn, the professional networking site which is often overlooked in consumer marketing campaigns. […]

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How to Maximize the Reach of Your Social Media Posts

February 21, 2013

One of the most pressing questions whether you’re a social media newbie or a social media maven is: What’s the best way to post information or share content to optimize your reach? A study was recently conducted with more than 200 companies to determine how social media professionals may optimise their engagement with both business-to-business […]

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A 10 Step Social Media Marketing Guide for B2B

December 6, 2012

Here are 10 very simple steps to make sure that your social media marketing programme starts smart, has a strong launch and allows you to get the most from your new B2B communications. 1. Determine Social Media Marketing Programme Goals Though it’s a brand new era, the place to begin is with the age-old exercise of […]

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10 Tips for an Elevator Pitch that Gets Results

November 10, 2012

So, what do you do when you’re at a conference and are hit with the inevitable question “What do you do?” Do you captivate strangers right off the bat? Do you get people asking questions and following up with you later?  Your elevator pitch is a powerful marketing tool that tells your story in less […]

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Top 8 Ways to Get the Most Out of a Conference

October 15, 2012

Attending a conference with other participants from around the country such as the upcoming National Women’s Day conference or this week’s International Web Summit in Dublin opens up a world of opportunities for growth, learning, and fellowship. Why not take a little time to plan ahead so that you can maximize your results from attending. […]

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A Five-Step Guide to Reinventing Your Business

November 11, 2011

To most business owners who have spent years and thousands of euros building their brand and developing a client base, chucking it all away to reinvent your business probably seems like the height of insanity. And if you do it on the fly or haphazardly, it probably is. But there are many reasons to tweak […]

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Four Small Business Marketing Steps

October 25, 2011

Wonderful flashy graphics, bright colors and spinning messages, they may look great but do your potential customers actually know what you are trying to say? I think the biggest mistake we make in marketing is making everything so difficult for consumers to understand that they just  don’t get what it is we do.  And if they don’t understand it, […]

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Resources for Marketing Your Blogs and RSS Feeds

May 24, 2011

Here is a comprehensive list of places where you can list your blog and syndicate its content.  It’s certainly not an exclusive listing but will give you some good pointers of where to begin… Blog Readers Google Reader http://www.google.com/reader Yahoo – Submit Your Feed http://publisher.yahoo.com/rss_guide/submit.php Bloglines http://www.bloglines.com/register/  = requires registration (free) Ping Services Google Blog Search […]

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Top Five Improvements to Your Website Homepage

April 13, 2011

When starting a new business or revamping an existing one, often the first signs we see of change are in the website. As a business owner you probably hand that work over to an external designer who is an “Expert”. Be sure that you know what will work yourself and don’t leave it all up […]

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Naming Your E-Business

June 30, 2010

Choosing a name for your e-business requires just as much time and effort as naming a brick-and-mortar store. Here’s how to get started.Q: I’m opening an online store and was wondering how important the name of an online business really is. Should the name reflect what the business sells, or is it better to come […]

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Choosing a Perfect Name for Your Startup

June 30, 2010

You have a great idea for a new business, you have a plan for how you’ll go about it, you may even have funding, customers and a web site design… Now you’re only stuck on one thing – choosing a name!We’ve spoken to entrepreneurs, marketers, strategists, branding experts and design gurus to get some structure […]

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8 Mistakes To Avoid When Naming Your New Business

June 30, 2010

When choosing a name for your new company, keep these tips in mind to help you find one that will work now and in the future.Naming a business is a lot like laying the cornerstone of a building. Once it’s in place, the entire foundation and structure is aligned to that original stone. If it’s […]

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Perfect Business Name in 6 Easy Steps

June 30, 2010

Naming your business is one of the hardest tasks when you are starting up – no matter how creative you are.  Carol O’Kelly, founder and CEO of Redstorm, a marketing company in Dublin, Ireland, that specialises in branding strategy, has been an expert in naming products and companies for over a decade.  Here are six […]

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5 Sure Fire Tactics to Promote a Business Blog

March 29, 2010

Start promoting your business blog today with these five effective tips from TopRank: 1.   Involve influential industry bloggersBy linking to popular blogs, you can gain the attention of both the influential blogger and his or her readers.  But your blog won’t be the only one to benefit. You’ll be giving the other blog a little link […]

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5 Tips to Look Like a Multimillion Euro Brand

March 29, 2010

In today’s cluttered, hypercompetitive marketplace your business can’t afford to make a poor first impression. Every touch point that leads to your company needs to impress, motivate and inspire a prospective customer. You may have a great product or service, but to be taken seriously, clients need to believe that you’re on the same playing […]

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Four Cs of Effective Communications

March 29, 2010

Learning to communicate is one of life’s most basic lessons… but how many of us do it effectively?One of the earliest lessons to learn in business is “Stick to your knitting” – Do what you are really good at and you will do well.  But that’s only the start. You may know what you do […]

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Stay Sane with Social Media

March 29, 2010

Here are a few steps for how to maintain your sanity while using social media tools effectively: 1.   Learn the differences, know what each tool is good for Each social media tool has its own personality, its own community of enthusiasts, its own speed and frequency.  Take the time to learn them.  Log on, create […]

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Top 10 Tips for Local Media Relations

March 29, 2010

Small businesses always benefit from some strategic media coverage.  Often though they don’t have funds for PR professionals.  Here are the Top 10 Tips for small businesses to generate their own successful PR.  You just need to be proactive.  Most of the news and information you see on the TV news or in the daily […]

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