social media marketing

Key Steps to Ensure Engagement with a New Blog Post

February 13, 2014

  I was speaking at a conference last week on “Building a Successful Social Media Strategy for 2016” and asked if many people wrote blogs. Almost everyone did – no surprise there. However when I asked what steps these business owners took once they had finished writing the blog posts they seemed stumped. One answer […]

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Best Practices for a Solid Social Media Strategy

November 25, 2013

Social media has grown from a curiosity to an integral piece of corporate strategy in the space of only a few years. Nearly overnight, business owners have brought on whole teams of specialists to craft effective social media strategies and manage multiplying numbers of social media accounts. The truth is that you can build an efficient and […]

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The State of B2B Social Media

April 17, 2013

Where does your social media fit in? From B2B Marketing’s 2013 Social Media Benchmarking Report

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Start Conversations with LinkedIn Mentions

April 8, 2013

We are quite excited about a new feature that LinkedIn is launching today. You can now start conversations through “LinkedIn Mentions”. What this means is that you can “mention” companies and connections in your status updates and comments on the network. If you’re familiar with Twitter mentions, you can expect LinkedIn mentions to work basically […]

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How to Maximize the Reach of Your Social Media Posts

February 21, 2013

One of the most pressing questions whether you’re a social media newbie or a social media maven is: What’s the best way to post information or share content to optimize your reach? A study was recently conducted with more than 200 companies to determine how social media professionals may optimise their engagement with both business-to-business […]

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20 Tips to a Successful LinkedIn Profile

January 29, 2013

You’ve probably heard how important LinkedIn is becoming in business, such an integral part of your personal executive branding. You have a profile but you’re not getting much traction in terms of real results or a visible revenue stream.  It all takes time and time is probably one of the commodities that you just don’t have… Right?  Having a successful […]

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A 10 Step Social Media Marketing Guide for B2B

December 6, 2012

Here are 10 very simple steps to make sure that your social media marketing programme starts smart, has a strong launch and allows you to get the most from your new B2B communications. 1. Determine Social Media Marketing Programme Goals Though it’s a brand new era, the place to begin is with the age-old exercise of […]

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5 Ways to Monitor Your Brand’s Effectiveness

July 6, 2012

Building a brand isn’t solely about numbers and figures. It’s about attracting an audience that will be an asset throughout your brand’s lifetime. Unfortunately, for a brand to be successful today, it has to distinguish itself amid the noise of thousands of others vying for attention on the same platforms. With venues like Twitter and Facebook already flooded with […]

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3 Simple Ways to Expand Your Blog Through Social Media

June 22, 2012

How are you sharing your blog? How are you making sure your content is found and then shared? Is your social media strategy working? Are you promoting yourself via social networks, or are you leaving that to your readers? Do you make sure potential clients know about your blog, if you’re using it as a […]

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