What are YOUR Personal Brand Descriptors?

What are YOUR Personal Brand Descriptors?

Not only what are your Personal Brand Descriptors but do they drive you day to day?

When I ask people what their Personal Brand descriptors are I always, always, always get someone who says “Professional” or “Team Player” or “Multi Tasker”. Now clearly these attributes are incredibly important in a work environment but seriously, do you wake up and leap out of bed at 6am shouting “Yeay! I’m Professional”?

Really, does that drive you to challenge your self? To strive to be better? To stretch yourself? Are you proud when you meet someone new through business and the one take away they have from you is that you are “Professional”? Really?

Personal Brand Descriptors take a bit of effort. They must be authentic to you. They must be active, not passive. They should stretch you a bit. They need to be positive. Ideally they should be Emotional rather then Functional. They should be really obvious to people who meet you. They should come across at every touch point with your audiences; spoken, written, social media, video…

They are clear drivers for you every day. That’s why it’s so worth while taking the time to really work on them. Ask people who know you what words they would use to describe you. What elements of “You” do they value and why. What elements do they know are in there somewhere but they can see you keep under wraps.

Think about going to a Networking Event (Oh the Horrors!). I’m naturally quite a shy person so I abhor these events. So, without my Personal Brand Descriptors I go in to a conference and at the Networking break I’d firstly head straight to the loo for 5 minutes, then to the tea station, oh and then the iPhone calls – I look busy, unapproachable and in demand; but wont have to talk to anyone – then I head off wondering why I put myself through this because it was all a bit rubbish and I didn’t make any valuable contacts.

Now, consider I attend the “Horrors” of a networking evening armed with my own Personal Brand Descriptors; Curious, Engaging, Brave. I will go out of my way to embody these words because I know my brand and I know these are an integral part of this brand. It is not me actively going up to a stranger and asking “What encouraged you to attend tonight” it’s my brand (which I’m really proud of) because I’m being “Curious”, even if, initially, I need to force myself to do it. Then I find myself introducing someone I have just met at the tea station to someone I know through a sports club – because I am “Engaging” and I’m doing it all because despite myself I am “BRAVE”.

Don’t forget you tailor these Personal Brand Descriptors to your own authentic self so if you’re very quite and internal choose words that are authentically you but that stretch you a bit. “Listener”, “Interested” “Brave” (for a bit of Scary Spice!).

Know your story, know who you are, know your audience. Be passionate about it and let your descriptors drive you.

Start Conversations with LinkedIn Mentions

Start Conversations with LinkedIn Mentions

linkedin maximizer
We are quite excited about a new feature that LinkedIn is launching today. You can now start conversations through “LinkedIn Mentions”. What this means is that you can “mention” companies and connections in your status updates and comments on the network.

If you’re familiar with Twitter mentions, you can expect LinkedIn mentions to work basically the same way. In fact, it looks as if the new feature will integrate directly with Twitter. In other words, if you mention a connection on LinkedIn, and that member has his or her Twitter account connected to LinkedIn, the mention will also show up as a Twitter mention. (This assumes that you choose to send the status update to Twitter through LinkedIn)

I’m a big fan of maximizing impact while minimizing time in social networking, and the LinkedIn mentions feature is certainly going to help with this.  LinkedIn “mentions” is going to bring more of a real-time feel to the network as you will be notified as soon as anyone mentions you or your company. You will see the mentions at the top of the site under “notifications”, which is represented by the small flag symbol.

Mentioning Connections on LinkedIn

The LinkedIn Blog states the following regarding mentioning your connections:

“In addition to first-degree connections, you can also mention other LinkedIn members engaged in conversations in the comment sections of posts on the LinkedIn Homepage.”

I’ve always been an advocate for growing both the breadth and the depth of your LinkedIn network, versus limiting your connections. Every new connection is an opportunity to grow your visibility!

With the new mention feature, you will have the ability to more effectively engage your first-degree connections in updates and conversations. Additionally, you can engage in conversations beyond your first-degree connections in the home page comment sections of posts.

My hope is that you will also be able to engage with commenters on LinkedIn Influencer posts, as many those posts tend to generate lots of comments. Now, those comments may turn into true dialogue!

Mentioning Companies on LinkedIn

Why might you want to mention companies on LinkedIn through your status updates and comments?

By mentioning companies with value-added status updates or commentary, you can engage directly with the company (someone is running the page) and potentially the members who are following the company.

As with all social networking features, don’t be the person who abuses the privilege. I’m sure that with this feature we will see plenty of exploitation. Be the smart marketer and build online influence through adding value and empowering others. Use LinkedIn mentions to help other members solve problems, get smarter, and achieve more.

Below is a brief slideshow demonstrating the LinkedIn mentions feature:

What do you think? Are you excited about this new LinkedIn feature?

Originally Posted on by Stephanie Sammons