Exactly what is a professional personal brand

“What really is Professional Personal Branding?” I speak/write on this topic every hour, of every day – it’s Friday evening and a US client who has just signed up to work with me has just asked this question. I’m exhausted after a week of storms both literally and work related but I needed to be really clear for her.

So, I asked her what she felt it was, and why she had already signed up still lacking that clarity. In fairness, she was waaaaaay ahead of the norm in her understanding. “A personal branding strategy is a plan to take your reputation and career from relative obscurity to high visibility. It describes where you stand today and what level of visibility you want to achieve in the future.”

Is that it?

It’s so much better than the usual “Head shots and more colour in your wardrobe” that I usually hear.

BUT is that it?

A very encouraging “NO” from me. Yes, its strategic. Highly, visibly and pointedly strategic. But it’s not just about visibility. Anyone can have that – and for any reason.

Professional Personal Branding is about strategically building Your Self to be your very best, strongest and most brilliant – in the eyes of your specifically designed audience segments – in a voice that is trusted, heard on platforms that are valued.

Imagine this…

When you walk into a boardroom, they already understand clearly the value you bring, the voice you use, the knowledge you have, the way you interact, your connections, your twist, your brilliance, your story. And they want that. It is clear, they can repeat it, they value it above anything else.

Do you have an impactful Professional Personal Brand?


Redstorm CEO, Carol O'Kelly, is a hugely respected, award winning, keynote speaker in the areas of Personal Branding, Strategy, Communications, Executive Presence and LinkedIn. She has a huge passion for what she does and for the clients she works with. From C-Suite Personal Branding work to Communications Strategy projects and her Advisory roles, she brings all her energy, enthusiasm and focus to her work.


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