” Iconic 6″




A programme 5 years in development – Working step-by-step with women in C-Suite, on boards, entrepreneurs, executives, teams and thought leaders to build strong foundational elements of strategic personal brands.  Together we’ll ignite your iconic positioning, messaging and personal brand story
(and fuel internal female leadership pipelines!)

I See You

You want to accelerate the advancement of your career but need to build confidence in the value you bring, your purpose and your positioning in order to start attracting more visibility to your personal brand.

You have big career dreams and great ideas, but they aren’t moving the needle forward for you.


Your day-to-day work pressures are preventing you from stepping back and examining the big picture of your personal brand positioning.


The learning you’ve committed to hasn’t quite positioned you as a leader in your industry or in line with the right opportunities.


You’ve invested in courses and coaching, you’ve read the books, and you’ve tapped into your business savvy, but things aren’t evolving the way you hoped.


You’re starting to realise that your corporate success doesn’t intuitively transform into an impactful personal brand to create the legacy you deserve to leave.

Waiting for opportunities to come your way isn’t your style — you’re ready to make things happen…NOW!

It’s time to ditch “Imposter Syndrome” and embrace TRUE confidence to show up as the expert you are.

Get 6 months intensive group sessions together with one:one support on your positioning and communications strategies for you to develop a truly impactful personal brand that’s authentically yours and tailored to ensure your success. 


Hi, I’m Carol

After years of supporting people in corporate leadership, I see how often a lack of self-confidence, inability to succinctly package their value and a mistrust of visibility prevents women from going after the projects, jobs and careers of their dreams.

I want to help as many women as possible discover inner belief in their capabilities, build strategic personal brands that express their own powerful and pure brand voice. To confidently embrace their leadership identity.

I was inspired to develop this personal brand coaching programme for the women who have come to me with a desire to make an impact and build influence through their stories. Women who have incredible drive and expertise but just aren’t sure how to package it into a cohesive, strategic and highly valuable personal brand.

My promise to every woman who works with me on this programme is to develop a fully authentic, stretching and impactful personal brand – a legacy you are proud to embrace. We will create and develop your personal strategies, positioning and messaging. I will encourage you to reach for greater, and to embrace your new confident visibility as you evolve with me on this transformative journey.


Carol O’Kelly
CEO Redstorm Communications Ltd

Carol OKelly

Because women deserve to be appointed to roles where they are simply the best candidates – we deserve to lead and turn our chosen industrY on its head.

You have years of experience but find yourself stuck and unable to push through, to step into the next phase of your career.

You’re not alone.  

I’ve worked with leaders of major companies internationally and with women throughout the leadership ranks – the same issues come up time and time again. They don’t insanely believe in themselves and their personal value and impact. Or know how to package it.

As a woman in business, you must have a good belief in yourself to get where you are today.

Now it’s time to make that belief bulletproof. 

It’s this unwavering belief in yourself, your value and your impact that can take you from playing small with your personal brand, to showing up boldly and courageously claiming room. 

We’re here to build an iconic personal brand that has nothing to do with headshots and style guides —

RATHER, one that’s firmly built on strategy, positioning, messaging, and personality.


  • Have one:one support and hands on coaching from an award winning personal branding expert and business mentor
  • Build a personal brand that your key audiences truly value and trust
  • Know exactly what your personal brand is and how to position yourself to generate game-changing opportunities
  • Leverage your personal brand to build consistent career progression and thought leadership authority
  • Not just learn the concepts, but how to apply those concepts to get real-time results
  • Unapologetically take the time needed to focus on your leadership journey so that you can confidently take the right next steps
  • Feel confident to embrace your fresh visibility as you gain brand exposure

Self-paced programs lack accountability and a one:one or month-long coaching package isn’t enough to ignite a breakthrough. 

That’s why we developed this award-winning 6 month in-house personal brand coaching programme. It supports business women and female leaders with their specific needs in building a strategic and sustainable personal brand. Our work together will take your own brand and career to the next level. It will deeply enhance your confidence to embrace visibility and rise up to embrace your true potential. 


” Iconic”



Iconic : Ignite Your Personal Brand

this is a high-energy, blended six-month coaching program where you’ll develop your strategic personal brand and positioning both in a group setting and with close one:one support so that you can:

  • Knock impostor syndrome on its head
  • Gain clarity and confidence in your own personal positioning 
  • Create a valuable and impactful personal brand that puts you in the hot seat for career success
  • Move past all the noise that’s keeping you stuck and get clear on your next key steps
  • Develop a strategic roadmap for both your personal positioning and your leadership journey going forward
  • Ignite your career, based on your own one clear driving purpose
  • Build your magnetic personal brand story that attracts a high-value network with ease
  • Know exactly who your key audiences and stakeholders are and develop strategic messaging to develop trust 
  • Fully embrace your worth, and feel immense confidence in developing a thought leadership position
  • Get truly clear on the value that you bring to the table
  • Develop a strong, credible communication style in your unique personal brand voice
  • Develop your own executive presence with authenticity, style and ease
  • Rise up with continual accountability and peer to peer support

For women in business who know they need to invest time in building their strategic personal brand to get to the next level in their career.


Are ready to ignite your personal brand authority and claim your place in your industry.


Know your own brand deserves to shine brighter and catch the attention of your key decision makers.


Believe in the power of what a strong mindset and a cohesive strategy can do to transform your personal brand and career journey.

Iconic : Personal Brand Coaching Programme

  • 7 x 120-Minute Group Sessions for interactive application of our proprietary “Ignite Your Impact” Six-Pillar Framework.
  • Hot Seat Sessions grab this opportunity to ask specific questions on your positioning, visibility, or career trajectory. Or to run your personal brand upgrades past our tight knit community of business women.
  • 4 x 45-Minute One:One Coaching Calls per Attendee for individual hands-on support and direction with your personal brand, messaging and positioning strategy.
  • 3 x 60 Minute LIVE Coaching Calls – In addition to our seven in-person modules, we will also have three bonus live coaching calls as a collective to learn and take away practical action-based tasks, including hot-seat sessions and incredibly valuable peer feedback.
  • 7 Clearly Designed Modules covering each strategic brand pillar, as well as your purpose, your presence and your mindset. Comprehensive workbooks for each module to ignite your value and give you an opportunity to build each pillar without becoming overwhelmed.
  • An Individualised “Action List” at the end of each session to ensure you are continuously gaining momentum and moving forward with infectious energy.
  • Personal Brand Statement that summarises who you are, the clear value you bring, why it matters, and what sets you apart. 
  • Personal Brand Strategy Guidelines to use in your strategic positioning, thought leadership, communications and impact development. 
  • Special VIP Options available to get you personalised and rapid results with our “Done-For-You” services to strategically share your personal brand across your aligned high value network, including a combination of 60 minute personalised strategy sessions, LinkedIn profile & network development, professionally written biography, and an impactful media/speaker kit.

I have attended several of Carol O’Kelly’s personal branding sessions throughout my partner track training. I can’t describe the difference she has made to my self-belief, confidence and courage. As she describes it, a strong personal brand enables you to walk in and “claim the room”.

TM - Solicitor, London

We have worked closely with Carol to build our internal female leaders pipeline over the past few years and have never run a more popular programme then her Personal Branding masterclasses. Nor have we ever experienced this number of women going forward for promotion within our organisation.

HMcS - HR Director, Dublin

We worked with Carol as part of our Learning & Development schedule this past year. She has worked with three distinct seniority levels from interns to VPs and always brings practicality, humour and enthusiasm to every session. We’ve already prebooked for our 2024 schedule.

PO'R - L&D Director, Dublin



Build a Personal Brand Strategy

Using our proprietary “Ignite Your Impact” six-pillar framework to build a strong personal brand that is made up of six critical pillars. We will look at your strategic positioning, voice, and ecosystem to ensure you craft a powerful and relevant personal brand foundation through real-time applications and monthly mentoring. You’ll know exactly who your key audiences and stakeholders are, so that you can position your brand as relevant and valuable with clear action based messaging to make leaps in your leadership trajectory.

Outline Your Personal Story

A compelling personal brand story creates a valuable and sustainable impact and acts as the anchor in your personal brand strategy. You will uncover and craft your personal brand story and learn how to use your story to build authentic connections and inform your personal positioning as you travel through your leadership journey, showcasing what makes you truly remarkable in an impactful and relevant way. 

Craft Your Strategic Positioning

Your personal brand positioning clearly states who you are, the value you bring, who you work with, your brand voice, your worth and what makes you truly remarkable. YOU determine how you are seen and valued in your industry.  Giving you the power to stand out, shape your own messaging and determine your next key steps. Putting it all in a high value package will put the big decisions in your court. This curated strategic positioning transforms and empowers you to make real change and create your personal career identity.

Ignite Your Career Strategy

Leave with a roadmap that combines strategy, live positioning and action for you to immediately put to use in your thought leadership and impact development. Gone is the noise, busyness and confusion of the daily grind. You will have clear purpose, clear positioning and clearly understood needle moving next steps.

EmbraceYour Visibility Mindset

Tackle the mindset blocks that are preventing you from being the leader you sacrificed so much to become. Don’t doubt your instincts, second guess yourself or feel like an impostor again. Get actionable strategies that will help you become comfortable and confident being visible in your own way —  by being authentically you and building proven value around the incredible business woman you are.

Fantastic set of sessions on personal brand development and positioning which we ran as a key part of our Women in Leadership series. The feedback was tremendous and we can see the effects of the sessions clearly in the confidence and presence of the women who attended. Really practical, hands-on sessions, easy to implement and great fun. We’ll definately be running these again.

CMcL - Director Markets, London

Carol is a powerhouse of personal branding and communications expertise! All wrapped up in the friendliest, generous and most supportive woman you could meet. I can’t recommend her highly enough.

LO'R - Business Development

Carol transformed a strategic personal branding series into a highly engaging and practical journey with huge generosity of time and spirit. She was keen to understand attendees’ needs beforehand so she could tailor the session and had really done her homework. She was so clear, concise and thorough in her delivery and so generous with her time and immense knowledge.

JM - Board Member, Dublin


” Iconic”


Individualised Coaching Programme

You’ll get everything you need to get your personal brand identity, positioning and clear foundational elements of your messaging in place in seven in-person sessions. With this personalised approach, you have the opportunity to ask anything and gain clarity with individualised feedback and guidance. Build a strong and impactful personal brand along with proven action steps to gain vital visibility and thought leadership. 

Value €4,900 pp

Three Live Coaching Calls – Peer Collaboration, Exchange & Learning

In addition to our seven in-person modules, we will also have three bonus live coaching calls as a collective to learn and take away practical action-based tasks, including hot-seat sessions and incredibly valuable peer feedback.  Each call will cover a specific additional topic.

 Value €3,600 pp

Four One:One Sessions – Full Focus on YOU

Four calls with Carol personally to focus just on you. Blast through any issues in your career or blockages that may be holding you back as you work through the material in real-time. We’ll work on key visibility elements, irresistible messaging, personal positioning and your own mindset. You set the agenda!

Value €1,650 pp

Key Elements for a Vibrant Personal Brand

Come away with a clear personal brand story.  Your personalised plan of action with strategic guidelines on your value packaging, brand vision, positioning and ecosystem.

Value €2,500 pp

Compelling Messaging

Understanding your key audiences and knowing where to find them is key to creating messaging that will move the needle for you.  We’ll go deeper into your connectors, influencers and stakeholders in order to build clear, simple messaging that is unique to you and powerful motivators for them.

Value €1,750 pp

Lifetime Access to Recorded Calls & Resources

Our bonus coaching calls are super valuable so you’ll definitely want to revisit the discussions and content. Plus, we include a ton of valuable additional resources, ebooks, cheatsheets, top tips and scorecards that you can access again and again.

Value €1,950 pp


This programme is a cumulation of the strategies and resources Carol has used working with international leaders over the past two decades to build personal brands that have elevated careers and organisations, transforming confidence and making brands visible and valuable. 

“It’s everything that I know works, in building a stand-out personal brand”

And because Carol O’Kelly is so driven to support women building the careers they deserve, she is creating a movement of driven female entrepreneurs and leaders to collectively ignite personal brands that turn our chosen industry on its head.


Module Workbooks

All materials pertaining to each topic are packaged into a series of detailed workbooks that come both as a printable resource and a fillable digital PDF. Yours to keep and use again and again.

Value €1,000 pp

LinkedIn Development Resources

Clients call this “The most amazing course on how to effectively use LinkedIn.” Transform your underperforming LinkedIn profile into a powerful business tool that spotlights your unique personal brand, thought leadership and communication style. Build a high-value and highly relevant network for your business with ease. Lose the “LinkedIn Fear”.

Value €1,000 pp

Personal Branding eBook

Each member also gets a copy of our latest Top Tips eBook for creating an impactful personal brand, examining your purpose, your main goals, the key tips to ensure your brand is full of energy and clearly positioned to be valuable to your network of stakeholders.

Value €150



Full value of components of €16,350pp PLUS bonuses worth €2,150pp 

For Just €3,750pp + VAT

(Minimum of 10 delegates)

We require a 10% deposit to hold your booking, with 30% payable at the start of the programme and 60% at the start of session five.

To Sum Up – What You’ll Get-

  • 7 x 120-minute in-person sessions for interactive application of our proprietary “Ignite Your Impact” Six-Pillar Framework.

  • Hot Seat Sessions should you wish to ask any specific questions on your positioning, visibility or career trajectory – or trial a presentation or pitch.

  • 4 x 45-Minute One:One Coaching Calls for individual support with your personal brand and positioning strategy.

  • 4 x 3 Live Coaching Calls – Peer collaboration, exchange & learning on topics including LinkedIn positioning, executive presence and presentation skills.

  • 7 Clearly Designed Modules covering each brand pillar, in addition to your purpose, your mindset and your messaging. Comprehensive workbooks for each module and separate training videos covering each element so you can continue your transformation between our sessions together.

  • An Individualised “Action List” at the end of each session to ensure you are continuously gaining momentum and moving forward with infectious energy.

  • Personal Brand Statement that summarises who you are, the value you bring to the table and what makes you truly remarkable.

  • Personal Brand Strategy Positioning that to use in strategic positioning, thought leadership and impact development.

Special VIP “Inner Circle” Options are available to get you individualised and fast results with “Done-for-you” services to strategically share your personal brand across your aligned network including a 60 minute personalised strategy session, LinkedIn development, professionally written biography, and an impactful media/speaker kit.

If you’d like to know more, chat through the programme with Carol O’Kelly personally or check if we have the chemistry to make this a game-changer for you and your organisation…




Everything in the above programme PLUS “done for you” fast track services

Full Email Support – For Every VIP

Amplify your progress with full-time email support. Ask Carol anything, anytime. Her inbox is open to you to answer any questions that will come up about your personal brand, brand voice, impact and your positioning. 

Value €1,900pp

VIP Strategy Session – For Every VIP

This one-on-one 60-minute session is super valuable. You’ll get full access to Carol’s expertise to review your own brand, positioning and career strategy together in real-time. Come away with confidence and a plan for actionable next steps for getting the right eyes on your iconic personal brand. 

Value €2,200pp

And a choice of any TWO of the following depending on your needs…

LinkedIn Optimisation

You’ll get access to our transformative LinkedIn connection and engagement strategies. We will develop your personal profile “About” section for you. You’ll learn how to create and share converting content, develop your personal brand voice to maximise your thought leadership positioning, and build a high-value, highly relevant business network.

What you’ll get:

–  An expert’s review of your LinkedIn Profile and engagement
–  Steps to take to get your profile fully optimised
–  Analysis & development of your profile
–  Networking strategies
–  Content planning and engagement tactics

Value €2,450pp

Professional Biography

We will write up your professional biography to clearly position you across all your business platforms.

Value €1,300pp

Positioning Media Kit

This is very strong positioning tool for you as you spread the word of your brand and services throughout your industry and in the media. This digital asset becomes a key part of the pack you send to potential events, clients and industry bodies for thought leader discussions, pitches and expert speaker panel opportunities.  You will get a fully developed media kit – content laid out in a custom design with current logo integration, custom colour and image scheme to match your personal brand.  Full control and ownership of a PDF file upon completion (Two PDF files delivered – one for web, one for print).

Value €1,850pp

Average value of additional VIP Services alone €7,883pp

Get the entire Programme PLUS the VIP services for just €5,750pp

EXPERIENCE the transformative power of

” Iconic”

Together – Let’s Be Remarkable

Brought to you by Redstorm Communications Ltd