linkedin development
DO YOU NEED HELP DEVELOPING YOUR PROFILE AND STRATEGY? LOOKING FOR STRONG LEAD GENERATION AND THOUGHT LEADERSHIP? ARE YOU ON THE MOVE OR PROMOTION TRACK? TIME TO REPOSITION…
WE WORK IN FOUR MAIN AREAS
STRATEGIC LINKEDIN
Choose this option when you have a fairly strong working profile but you’d like an analysis, some pointers & strategy.
LINKEDIN ALL ACCESS
Choose this option if you are on the move, re-positioning or on the promotion track and really need to get everything reset.
LINKEDIN INTERACTIVE
This is a 60 minute Zoom training session all about best practice, tools, tips and tactics using LinkedIn. Get yourself up to speed!
COMPANY LINKEDIN
Looking to brand your team or company on LinkedIn? From page design to strategy, elevate your brand and drive engagement. LinkedIn Masterclasses.
WHICH OPTION IS RIGHT FOR YOU?
Using LinkedIn is an essential part of amplifying your online presence and brand visibility, but it needs to be done strategically. We harness the power of this platform and devise a bespoke strategy for you. This delivers a memorable first impression, raises your brand awareness and attracts the attention of influencers and leaders in your industry space.
We work mainly with C-Suite executives, entrepreneurs, business owners, thought leaders and women going forward for board positions. We also work with individuals who are currently pivoting, re-evaluating or re-focusing their career paths and with those coming back to work following maternity, career breaks or layoff. We also regularly run in-company Masterclasses click HERE for details.
The aim of these packages is to ensure a full profile development, clear networking strategies, content planning and engagement tactics. Only the level of hands on help and one to one consultation differs. With every package we work closely with you on your positioning, your brand and your voice. We look at how and where to build your value network, how to ensure engagement with your content and make your time on LinkedIn valuable and measurable.
It’s time to transform your underperforming LinkedIn profile into a POWERFUL career tool that spotlights your skills, experiences AND impresses your network and key audiences.
“STRATEGIC” WHAT WILL YOU GET?
Choose this option when you have a fairly strong working profile but you’d like an analysis, some pointers and an actionable strategy for your content, engagement and network development in line with your personal brand.
- 30 Minute Discovery Call with Carol O’Kelly personally
- Questionnaire to establish your goals with LinkedIn
- An expert’s eye view over your profile and engagement
- Analysis of your LinkedIn profile
- Steps for you to complete to get your profile fully up to speed
- Insider tips to ensure engagement with your content
- Fully confidential – NDA sent at time of booking
- Option to avail of a discounted “LinkedIn Interactive” Session to learn the ins and outs and get rid of The Fear
“ALL ACCESS” WHAT WILL YOU GET?
Choose this option if you are on the move, re-positioning or on the promotion track and really need to get everything reset.
- 45 Minute Discovery Call with Carol O’Kelly personally
- Questionnaire to establish your goals with LinkedIn
- 60 minute Executive Coaching session with Carol
- Analysis of your LinkedIn profile
- Complete alignment of LinkedIn and your vision
- A re-write of your profile piece for new positioning
- Bespoke Strategy for building your personal brand awareness
- Increase in your visibility, credibility and profitability
- Insider tips to ensure engagement with your content
- Fully confidential – NDA sent at time of booking
- A safe pair of experienced hands to guide and act as a sounding board
- + Option to avail of a discounted “LinkedIn Interactive” Session to learn how to truly use LinkedIn to its full capacity
“INTERACTIVE”
WHAT WILL YOU GET?
Choose this option when you have a fairly strong working profile but you’d like an analysis, some pointers and an actionable strategy for your content, engagement and network development in line with your personal brand.
- 60 minute hands on training session with Carol O’Kelly personally
- Gain a full understanding of the workings of LinkedIn
- Experience the power of LinkedIn in easy to manage weekly KPIs
- Eliminate all LinkedIn Fear (its a real thing!)
- Insider tips to ensure engagement with your content
- The ins and out of the LinkedIn backend – ensure your full control
- Learn how to use LinkedIn to create brand recognition and impact
- Learn to actively build a high value network
I thought I was pretty good on LinkedIn but felt my personal brand could do with a boost as we were starting a new funding round. I worked with Carol over 3 weeks on my LinkedIn profile, positioning, network and strategy. She made it so simple what I needed to do, she rewrote my profile piece based on my goals and gave me a clear strategy on where to build my network of high value influencers. Gone are the weird connection requests I was getting and now I get people of real value to my business connecting with me and really high levels of engagement with my content. I’ve also been contacted by several journalists to comment on our tech space.
Tech Start Up Director London
A truly innovative programme on how to effectively use LinkedIn for our internal market facing teams! How to implement it, measure engagements, include our own corporate KPIs and offer engaging introductions! Equally well delivered by Carol O’Kelly.
Bank of Ireland Global Trading
I used to look at LinkedIn as just another social media platform for sales. But as I was aiming at a VP position and was out of my comfort zone, I had a chat with Carol and choose the “Interactive” option. She opened my eyes to the positioning and networking power I had literally at my fingertips that I’d never utilized. She coached me on my brand positioning and voice. Her weekly KPIs held me to account and helped me build the network and thought leadership I needed. What I loved was that Carol was always contactable so I could easily check with her before I published or tagged. Sounds simple but it was very reassuring!
US Based Mobile Tech VP
We have run several programmes with Carol on the best ways to use LinkedIn to build thought leadership, brand awareness and valuable industry networks. We have also worked with her to develop individual profiles with specific industry positioning requirements which has been very effective.
Partner KPMG (UK)
WHICHEVER SERVICE YOU CHOOSE WE GUARANTEE…
PERSONALISED STRATEGY & GOALS
Before we start optimising your LinkedIn profile and working on your development strategies, we must first know your personal goals and current engagement levels.
- Professional Personal Branding
- Reputation Management Goals
- Going for Partnership/Promotion
- Re-positioning/Pivoting
- Returning to Work
- Lead Generation
- Network Development
- Content Engagement
- Discover Additional Opportunities
INFORMATION GATHERING
With your goal and your target audiences in mind, we gather your background information either via email or during a one:one session to ensure a full “All Star” Profile.
- Career Path
- Educational Background
- Previous Positions & Expertise
- Accomplishments & Successes
- Unique Value and Differentiation
- Personal & Professional Keywords
- Professional Body Memberships
- Current Network Exposure
- Key Values for Your Audiences
Your Professional Story
Understanding your background, we work with you to craft your unique professional story in a manner that engages your audience & compels them to reach out and engage fully with both your content and profile. Our aim is to design and develop your LinkedIn profile to position you as a relevant thought leader within your space. Your profile will inspire confidence and credibility while showcasing you as a high-level professional.
DIFFERENT LINKEDIN MAKEOVER SERVICES LEVELS FOR EVERY PROFESSIONAL
We have different service levels to match your needs and budget. Whether you are looking for a quick option or a consultative solution, we have you covered. Don’t forget to ask about our LinkedIn Company Pages too.