MEDIA KITS
Claim ownership of your personal brand positioning, brand voice and messaging with an impactful, stylishly designed, professional media kit.
STANDARD KIT
DONE WITH YOU
- Media kit up to 750 words
- You provide all the content in its finalized format, but I work with you to determine what content will work best and deliver maximum impact. This includes text, data, photos, videos/audios and links
- Content laid out in a professionally and stylishly designed template
- Logo integration, custom design and image scheme to match your personal brand positioning
- Full control and ownership of a PDF file upon completion
- Two PDF files delivered – one for web, one for print
- Custom cover image you are free to use in your positioning communications.
ADVANCED KIT
DONE FOR YOU
- Media kit up to 1500 words
- I will write your bio and thought leadership piece for you based on your current materials. We will work together on your personal brand positioning (using our proprietary 5 pillar framework) to ensure this positioning comes out strongly in the finalised version of your media kit
- I will deliver a strategic recommendations list on your current LinkedIn profile and connection strategy to ensure you are building a high value network for your brand
- Content laid out in a professionally and stylishly designed template
- Logo integration, custom design and image scheme to match your personal brand positioning
- Full control and ownership of a PDF file upon completion
- Two PDF files delivered – one for web, one for print
- Custom cover image you are free to use in your positioning communications.
THIS IS FOR YOU IF…
YOU HAVE BEEN PROMOTED INTO A LEADERSHIP ROLE
Together, we’ll create a kit for for you to demonstrate your personal positioning, areas of expertise and thought leadership both internally with new stakeholders/teams and decision makers and also externally as you build your high value network and gain visibility in your new role.
YOU WANT TO TAKE OWNERSHIP OF YOUR PERSONAL POSITIONING
You may currently have a great career, but are privately wondering if there isn’t more for you out there. You may be looking at changes, re-evaluating your current role and looking at where you’d ideally like to be in a couple of years. This media kit will act as a clarifier for your positioning, it will begin that re-positioning without raising any flags internally that you’re looking at your options. It will however clearly package your value, brand and worth to the market.
YOU ARE RETURNING FROM MATERNITY LEAVE
It can be an uncertain time as you re-enter the marketplace. People have moved around and your positioning is not as visible as it had been previously. Perhaps your confidence needs a gentle boost too. Get your positioning clear in the minds of those around you in your industry, announce that you are back and better than ever.
YOU ARE PIVOTING IN YOUR CAREER
You’ll have a comprehensive communications plan that’s tailored specifically for you. We will work closely with you to ensure that your pivot story is value filled and relevant to your new audiences and stakeholders. It’s a great feeling to begin a new iteration filled with confidence and with clear digital assets to share, to kick start those new communications programmes.
YOU HAVE BEEN MADE REDUNDANT
Most of us have been there at some point of our careers. It can be a lonely, heartbreaking and frightening time. Set yourself confidently at the market with clear positioning, a strong brand and a positioning kit that makes a stylish statement about who and what you are. What value, worth and expertise you bring with you, at a much higher level than a traditional CV.
YOU ARE LAUNCHING A BUSINESS
Or going for funding… using a media kit like this is an impactful way of showcasing who you are as a founder, your space of expertise, the brands who are working with you and what early onboarded clients have to say about you and your products/services. It is easy to send as part of a digital package to stakeholders and media to engage them in the journey of your unique value proposition and covering elements such as your messaging, visual identity, and tone of voice.
YOU ARE A SPEAKER OR PANELLIST
If you are regularly invited to speak or contribute to industry specific panel discussions at events and conferences a media kit is invaluable. Not only for use with speakers bureaux and journalists but also in conjunction with invitations, speakers bios and event literature and pre-event publications.