NEWS & RESOURCES

STAY CONNECTED WITH ALL OUR LATEST NEWS, OPINION PIECES, TOOLKITS AND RESOURCES TO BUILD YOUR COMMUNICATIONS AND POSITIONING STRATEGICALLY

READ

OUR LATEST POSTS

Start Conversations with LinkedIn Mentions

Start Conversations with LinkedIn Mentions

We are quite excited about a new feature that LinkedIn is launching today. You can now start conversations through "LinkedIn Mentions". What this means is that you can “mention” companies and connections in your status updates and comments on the network. If you’re...

read more
How to Maximize the Reach of Your Social Media Posts

How to Maximize the Reach of Your Social Media Posts

One of the most pressing questions whether you’re a social media newbie or a social media maven is: What’s the best way to post information or share content to optimize your reach? A study was recently conducted with more than 200 companies to determine how social...

read more

20 Tips to a Successful LinkedIn Profile

You’ve probably heard how important LinkedIn is becoming in business, such an integral part of your personal executive branding. You have a profile but you’re not getting much traction in terms of real results or a visible revenue stream.  It all takes time and time...

read more
A 10 Step Social Media Marketing Guide for B2B

A 10 Step Social Media Marketing Guide for B2B

Here are 10 very simple steps to make sure that your social media marketing programme starts smart, has a strong launch and allows you to get the most from your new B2B communications. 1. Determine Social Media Marketing Programme Goals Though it's a brand new era,...

read more

10 Tips for an Elevator Pitch that Gets Results

So, what do you do when you’re at a conference and are hit with the inevitable question “What do you do?” Do you captivate strangers right off the bat? Do you get people asking questions and following up with you later?  Your elevator pitch is a powerful marketing...

read more