Social media has grown from a curiosity to an integral piece of corporate strategy in the space of only a few years. Nearly overnight, business owners have brought on whole teams of specialists to craft effective social media strategies and manage multiplying numbers...
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Why LinkedIn Should Be Your First Port of Call For B2B Marketing
LinkedIn is often overlooked in B2B marketing campaigns – but that may be a missed opportunity Photograph: Bloomberg Samsung's launch of the Galaxy Note 2 "phablet" (a mobile phone of near-tablet size) at the beginning of this year made great use of LinkedIn, the...
Start Conversations with LinkedIn Mentions
We are quite excited about a new feature that LinkedIn is launching today. You can now start conversations through "LinkedIn Mentions". What this means is that you can “mention” companies and connections in your status updates and comments on the network. If you’re...
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How to Maximize the Reach of Your Social Media Posts
One of the most pressing questions whether you’re a social media newbie or a social media maven is: What’s the best way to post information or share content to optimize your reach? A study was recently conducted with more than 200 companies to determine how social...
20 Tips to a Successful LinkedIn Profile
You’ve probably heard how important LinkedIn is becoming in business, such an integral part of your personal executive branding. You have a profile but you’re not getting much traction in terms of real results or a visible revenue stream. It all takes time and time...