Start promoting your business blog today with these five effective tips from TopRank: 1. Involve influential industry bloggersBy linking to popular blogs, you can gain the attention of both the influential blogger and his or her readers. But your blog won’t be the only one to benefit. You’ll be giving the other blog a little link juice – and be paying them a compliment at the same time. 2. Promote your blog via social mediaIf your organisation already has a solid presence on Twitter, Facebook or other social media channels, leverage your followers or fans to promote your new blog.For example, when a new post goes live, create a short tweet with a link back to the post – and provide the link on your Facebook fan page. 3. Create “link-bait” posts and “sticky” headlinesCreating compelling headlines or posts that resonate with social web users is another way to garner attention for your new blog… who can resist a “Top 5 Tips…” article? 4. Promote the blog on your corporate websiteIt’s important to gain some valuable real estate on the homepage of your corporate site – particularly in the early stages of getting a new blog up and running. Create a button with a link to the blog to appear on the homepage, or at the least provide a link to the blog in the navigation of the site. The goal is to make it as easy as possible for visitors to find your blog.5. Promote the blog offlineFor all of the online channels available to promote your blog, there are just as many offline channels to leverage. Don’t limit yourself to the online world.Instead:Add your blog URL to business cards.Promote your blog at industry events.Get print publications to pick up blog posts.Use word of mouth to let customers and business partners know of the new blog.Include the blog URL in the boilerplate of press releases (and in online releases, too).Of course, these five tips are just a few of many ways to promote and market business blogs. Whatever promotional efforts you choose, look for tactics that will help you reach business goals whether they are increasing awareness, garnering buzz in the media or driving additional website traffic.Here’s the full article from Toprank…What tactics have you used to promote your blog? We’re launching our new Social Media Marketing Service in Paril – call us on +353 1 236 0909 to chat through any questions you may have on social media or blogging.
Redstorm CEO, Carol O'Kelly, is a very hugely respected, award winning, keynote speaker in the areas of Personal Branding, Strategy, Communications, Executive Presence and LinkedIn. She has a huge passion for what she does and for the clients she works with. From C-Suite Personal Branding work to Communications Strategy projects and her Advisory roles, she brings all her energy, enthusiasm and focus to her work.